LIVING

New charter

new design Living it euronews after before

The project type : professional
My role : Artistic director & UI designer
Duration : 3 months
Date : April to June 2019


The verticale Living of euronews needed a redesign to match the new positioning :

- About sustainability, conscious lifestyle

- Inform with objectivity, quality and relevance, be « All Views », Serious and trustworthy (with light tone)

- Positive

- Trendy and stylish to attract luxury sponsors


Our audience :

The core target is young, concerned by ecological issues, digital first, affluent and urban with purchasing power, like leisure, travelling. Sustainability will attract a more female audience but we are utlimately aiming at attracting both genders.

-> See the vertical : www.euronews.com/living

Brief and benchmark

I wrote the brief in collaboration with the editorial chief, made benchmark about our competitors.

Test euronews user
> Open the brief

Moodboards

moodboard living euronews
moodboard living euronews

 

moodboard living euronews

 

moodboard living euronews

Design

design home page living euronews new mock up


I made the new design of the website from the last moodboard. We choose this one for the positioning :

Durable, Modern, Calm, Natural, Elegant, Plain, Reliable, Return to the roots, Sustainable development, Elements / Earth, Meditation

The vertical will be included in the Euronews website so we needed to stick to his technical base.

design home page living euronews article page

design home page living euronews article page

Charter

charter euronews new design living
business card euronews new design living
design home page living euronews article page